Sessions

Wednesday Sessions

4:30pm - 6:00pm

Registration

6:00pm - 8:00pm

Welcome Reception

Join us on the Hyatt patio overlooking Town Lake for drinks and networking.

Thursday Sessions

7:30am - 8:30am

Registration & Breakfast

8:30am - 9:00am

Welcome to Summit 2013: Achieving Great Social Experiences

In 2013, brands redefined what marketing achievement looks like with innovative, integrated social programs. Rod Favaron will kick off the Second Annual Spredfast Summit by discussing the vision of Spredfast, the new imperative of brands to create great social experiences, and the continued partnership between Spredfast and social brands to build lasting relationships with social media.SPREDFAST-WELCOME

Speakers: Rod Favaron
9:00am – 10:00am

Keynote Presentation: Fearless Leadership and Social Media: Achieving Business Success in an Evolving Media Landscape

The tech advances of the last few years have turned the news and entertainment worlds on their ears, shifting the balance of power away from the media giants and to consumers—and citizens—empowering them to choose and create. It takes fearless leadership and vision at every level of the organization to consistently and effectively represent brands in today’s challenging and evolving new media world. In this presentation, Huffington, described by Fortune as one of the few people who “get” the Internet, discusses the latest online and social media trends and reveals her vision of a hybrid future where traditional media and new media thrive in the face of adversity and fearlessly become one.

 

huffington-post

Speakers: Arianna Huffington
10:00am - 11:00am

Networking Reception

11:00am - 12:00pm

Signal from Noise: Deriving Business Implications from Social Analytics

Join us as we discuss how businesses can go from social data to insight, and from insight to action with Spredfast. This panel will discuss: Best practices to derive trends and meaning from data, create meaningful insights for all social stakeholders, and how to take action on social insights.

 

SIGNAL-FROM-NOISE

11:00am - 12:00pm

Look Who's Talking: Activating Brand Influencers and Advocates in your Social Programs

Learn exactly what it takes to identify and activate a diverse group of brand influencers and advocates, from industry leaders, analyst and opinion makers to the passionate believers and vocal supporters of your brand. Discover secrets to advocacy success and potential pitfalls to avoid when launching a successful advocate marketing program.

 

LOOK-WHOS-TALKING

11:00am - 12:00pm

Beginner - Intermediate Content Label Training

Content labels are powerful when gauging your social efforts, and without a clear, defined label strategy, you could be missing out on mountains of valuable information. This session will cover important differences between the inbound & outbound functions labels serve, as well as touch on a handful of content label best practices. After attending this session, you should have a much better idea of the function content labels serve and how to effectively implement them into your social strategy.

 

 

12:00pm - 1:30pm

Networking Lunch

1:30pm - 2:30pm

Customer Care in 140 Characters or Less

Discover the ins and outs of the new social customer care teams – what works, what doesn’t, and how Spredfast is helping brands achieve organizational efficiencies and outperform traditional call centers.

 

CUSTOMER-CARE

1:30pm - 2:30pm

Masters Session: Advanced Content Strategies

Learn how the most innovative social brands are building robust content strategies with diverse content assets. From user generated content to native advertising to custom social campaigns, discover how to orchestrate a steady cadence of winning social content to drive engagement and achieve social success.

 

MASTERS-SESSION

1:30pm - 2:30pm

Intermediate - Advanced Analytics Training

 Let’s face it – when it comes to measuring your social media presence, all of those numbers can be overwhelming. Join us for this training session where we’ll explore Spredfast’s analytics platform and show you how you can achieve social benchmarks and KPIs related to business objectives such as Brand Awareness & Targeted Engagement. This session will focus primarily on Facebook & Twitter, and is structured for intermediate social analysts.
3:00pm - 4:00pm

Let's Get Down to Business (to Business): Social Strategy & Tactics

What is the value of B2B social media and how do you demonstrate impact? Learn how to align your enterprise social strategy with B2B business objectives such as brand awareness, thought leadership and demand generation.

 

LETS-GET-DOWN

3:00pm - 4:00pm

The Newsroom: How Brands are Becoming Media Companies

Breaking: Faced with a content surplus and a consumer attention deficit, brands need to deploy a content strategy that connects the right audience with the right content on the right channels. Panelists will report on key lessons from traditional media companies and the technology that make this transition possible.

 

THE-NEWSROOM

6:00pm - 9:00pm

S^3 Party

Friday Sessions

8:00am - 9:00am

Breakfast

9:00am - 10:30am

Fireside Chat: Facebook's Blake Chandlee on the Role of Social in Growing Lasting Relationships

Join Blake Chandlee, Vice President Global Partnerships at Facebook, for a fireside chat led by Spredfast CEO Rod Favaron on the dynamic and evolving landscape for brands in social media. Blake will share perspective into the “Why” of Facebook and its Preferred Marketing Developer’s Program focus on helping marketers and advertisers establish and grow lasting relationships with customers. The discussion will also dive into how big brands are achieving success by activating their Facebook communities, adapting to the needs of the Facebook consumer and how Facebook and Spredfast are working together to continue innovation that impacts brands. FACEBOOK

11:00am - 12:00pm

Paid Social Media: Mastering Social Ads and Promoted Content

Join our panel of social advertising experts as they explain how to make the most of Facebook and Twitter advertising. Learn from their industry leading best practices, as they share examples of some of their most successful campaigns.

 

PAID-SOCIAL-MEDIA

11:00am - 12:00pm

Picture This: Evolving Social Strategies in the Visual Evolution

How do you fit a thousand words in less than 140 characters or 6 seconds? See how brands are leveraging multimedia across Pinterest, Instagram, Vine, and Facebook Timeline to become visual storytellers.

 

PICTURE-THIS

12:00pm - 1:00pm

Networking Lunch

1:00pm - 2:00pm

Top 5 Social Initiatives for Big Brands in 2014

Hear predictions from the world’s biggest brands on what will be their top initiatives in 2014 and how Spredfast plays a role in their social success.

 

TOP-SOCIAL

1:00pm - 2:00pm

Spredfast Platform: A Launchpad for Great Social Programs

This panel will give you a look into the strategy behind Spredfast’s ever-advancing social media management platform. You’ll have a chance to have your questions answered by our product development team.

SPREDFAST-WELCOME