Join us on the Hyatt patio overlooking Town Lake for drinks and networking.
Registration & Breakfast
Welcome to Summit 2013: Achieving Great Social Experiences
In 2013, brands redefined what marketing achievement looks like with innovative, integrated social programs. Rod Favaron will kick off the Second Annual Spredfast Summit by discussing the vision of Spredfast, the new imperative of brands to create great social experiences, and the continued partnership between Spredfast and social brands to build lasting relationships with social media.
Keynote Presentation: Fearless Leadership and Social Media: Achieving Business Success in an Evolving Media Landscape
The tech advances of the last few years have turned the news and entertainment worlds on their ears, shifting the balance of power away from the media giants and to consumers—and citizens—empowering them to choose and create. It takes fearless leadership and vision at every level of the organization to consistently and effectively represent brands in today’s challenging and evolving new media world. In this presentation, Huffington, described by Fortune as one of the few people who “get” the Internet, discusses the latest online and social media trends and reveals her vision of a hybrid future where traditional media and new media thrive in the face of adversity and fearlessly become one.
Signal from Noise: Deriving Business Implications from Social Analytics
Join us as we discuss how businesses can go from social data to insight, and from insight to action with Spredfast. This panel will discuss: Best practices to derive trends and meaning from data, create meaningful insights for all social stakeholders, and how to take action on social insights.
Look Who's Talking: Activating Brand Influencers and Advocates in your Social Programs
Learn exactly what it takes to identify and activate a diverse group of brand influencers and advocates, from industry leaders, analyst and opinion makers to the passionate believers and vocal supporters of your brand. Discover secrets to advocacy success and potential pitfalls to avoid when launching a successful advocate marketing program.
Beginner - Intermediate Content Label Training
Content labels are powerful when gauging your social efforts, and without a clear, defined label strategy, you could be missing out on mountains of valuable information. This session will cover important differences between the inbound & outbound functions labels serve, as well as touch on a handful of content label best practices. After attending this session, you should have a much better idea of the function content labels serve and how to effectively implement them into your social strategy.
Customer Care in 140 Characters or Less
Discover the ins and outs of the new social customer care teams – what works, what doesn’t, and how Spredfast is helping brands achieve organizational efficiencies and outperform traditional call centers.
Masters Session: Advanced Content Strategies
Learn how the most innovative social brands are building robust content strategies with diverse content assets. From user generated content to native advertising to custom social campaigns, discover how to orchestrate a steady cadence of winning social content to drive engagement and achieve social success.
Intermediate - Advanced Analytics Training
Let's Get Down to Business (to Business): Social Strategy & Tactics
What is the value of B2B social media and how do you demonstrate impact? Learn how to align your enterprise social strategy with B2B business objectives such as brand awareness, thought leadership and demand generation.
The Newsroom: How Brands are Becoming Media Companies
Breaking: Faced with a content surplus and a consumer attention deficit, brands need to deploy a content strategy that connects the right audience with the right content on the right channels. Panelists will report on key lessons from traditional media companies and the technology that make this transition possible.
Fireside Chat: Facebook's Blake Chandlee on the Role of Social in Growing Lasting Relationships
Join Blake Chandlee, Vice President Global Partnerships at Facebook, for a fireside chat led by Spredfast CEO Rod Favaron on the dynamic and evolving landscape for brands in social media. Blake will share perspective into the “Why” of Facebook and its Preferred Marketing Developer’s Program focus on helping marketers and advertisers establish and grow lasting relationships with customers. The discussion will also dive into how big brands are achieving success by activating their Facebook communities, adapting to the needs of the Facebook consumer and how Facebook and Spredfast are working together to continue innovation that impacts brands.
Paid Social Media: Mastering Social Ads and Promoted Content
Join our panel of social advertising experts as they explain how to make the most of Facebook and Twitter advertising. Learn from their industry leading best practices, as they share examples of some of their most successful campaigns.
Picture This: Evolving Social Strategies in the Visual Evolution
How do you fit a thousand words in less than 140 characters or 6 seconds? See how brands are leveraging multimedia across Pinterest, Instagram, Vine, and Facebook Timeline to become visual storytellers.